Journal

Inspiration, resources, methods, and tools to help bring ideas to life and make things happen.

Toolkit

Consumer Trends Canvas
Consumer Trends Canvas

By responding to trends, companies can focus on better the consumer. That’s exactly what the Consumer Trend Canvas can help with. This model is a demand-driven approach that can clearly show what co…

Job to Be Done Statement
Job to Be Done Statement

A Job to be Done is the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, but cannot because there are constraints that stop her.

Journey Map
Journey Map

A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

Empathy Map
Empathy Map

An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of u…

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Open Notes

Get a little smarter exploring a collection of messy ideas and open notes about design, strategy, and development.
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