Inspiration, resources, methods, and tools to help bring ideas to life and make things happen.
By responding to trends, companies can focus on better the consumer. That’s exactly what the Consumer Trend Canvas can help with. This model is a demand-driven approach that can clearly show what co…
A Job to be Done is the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one, but cannot because there are constraints that stop her.
A journey map is a visualization of the process that a person goes through in order to accomplish a goal.
An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users in order to 1) create a shared understanding of u…