Design Strategy

UX Reasearch + Lean Validation
MBA Design Strategy
2014 – 2016

San Francisco • In 2014, I moved from Rio de Janeiro to San Francisco, for an MBA in Design Strategy at California College of the Arts. A program grounded in Design Research and Lean Validation.

While in the program, under an international student visa, I had the opportunity to work with many Bay Area startups, providing creative, strategic, and user experience recommendations.

LaunchPad Central

Launchpad Central, a company rooted in Steve Blank’s (co-founder) Lean methods for rapid iteration and growth to bring a product to market.

GreenLid Organic Food

Improving health food company customer experience, while at the same time scaling the business.

LATAM Foresight

Addressing the possible scenarios for Latin America in the next 60 years.

Boomerrang XD

Boomerrang is an online platform that connects super coaches, mentors, and tutors


For amateur chefs who need access to an affordable professional kitchen and exposure to customers.