Design Strategy
UX Reasearch + Lean Validation
MBA Design Strategy
2014 – 2016
MBA Design Strategy
2014 – 2016
San Francisco • In 2014, I moved from Rio de Janeiro to San Francisco, for an MBA in Design Strategy at California College of the Arts. A program grounded in Design Research and Lean Validation.
While in the program, under an international student visa, I had the opportunity to work with many Bay Area startups, providing creative, strategic, and user experience recommendations.
LaunchPad Central
Launchpad Central, a company rooted in Steve Blank’s (co-founder) Lean methods for rapid iteration and growth to bring a product to market.
Bay Area Bike Share
What experiences do customers want when riding a Bay Area Bike Share?
GreenLid Organic Food
Improving health food company customer experience, while at the same time scaling the business.
LATAM Foresight
Addressing the possible scenarios for Latin America in the next 60 years.
Boomerrang XD
Boomerrang is an online platform that connects super coaches, mentors, and tutors
Foodtopia
For amateur chefs who need access to an affordable professional kitchen and exposure to customers.