Design Strategy
UX Reasearch + Lean Validation
MBA Design Strategy
2014 – 2016
San Francisco • In 2014, I moved from Rio de Janeiro to San Francisco, for an MBA in Design Strategy at California College of the Arts. A program grounded in Design Research and Lean Validation.
While in the program, under an international student visa, I had the opportunity to work with many Bay Area startups, providing creative, strategic, and user experience recommendations.
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LaunchPad Central
Launchpad Central, a company rooted in Steve Blank’s (co-founder) Lean methods for rapid iteration and growth to bring a product to market.
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Bay Area Bike Share
What experiences do customers want when riding a Bay Area Bike Share?
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GreenLid Organic Food
Improving health food company customer experience, while at the same time scaling the business.
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LATAM Foresight
Addressing the possible scenarios for Latin America in the next 60 years.
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Boomerrang XD
Boomerrang is an online platform that connects super coaches, mentors, and tutors
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Foodtopia
For amateur chefs who need access to an affordable professional kitchen and exposure to customers.