Toolkit

Consumer Trends Canvas
By responding to trends, companies can focus on better the consumer. That’s exactly what the Consumer Trend Canvas can help with. This model is...

Job to Be Done Statement
A Job to be Done is the process a consumer goes through whenever she aims to change her existing life-situation into a preferred one,...

Journey Map
A journey map is a visualization of the process that a person goes through in order to accomplish a goal.

Empathy Map
An empathy map is a collaborative visualization used to articulate what we know about a particular type of user. It externalizes knowledge about users...

How Might We… Statement
“How might we” (HMW) questions are short questions that launch brainstorms. HMWs fall out of your point-of-view statement or design principles as seeds for your...

Problem Analysis Canvas
The problem analysis canvas is a way of stating the problem helps everyone better understand the complexity of the problem, completely leaving out...

TAM SAM SOM Market Size Analysis
TAM SAM SOM is a way of understanding your business’ relationship to market size. Your industry’s total addressable market, serviceable addressable market, and share...

3 Tiers of Non-Customers
Although the universe of noncustomers typically offers blue ocean opportunities, few companies have keen insight into who noncustomers are and how to unlock them....

Porter’s Five Forces
Porter's Five Forces Framework is a method for analyzing competition of a business. It draws from industrial organization (IO) economics to derive five forces...

Petal Diagram
The Petal Diagram helps assess competitors when attempting to creating new markets or resegment existing markets.

Blue Ocean Canvas
Chan Kim and Renée Mauborgne’s Strategy Canvas is a central diagnostic tool and an action framework that graphically captures, in one simple picture, the...

SWOT Analysis
SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related...