I’m Diogo Russo,
senior product designer, interested in design systems, interaction design, rapid prototyping, data structures, and scalable solutions.
Digital Tools
for Farmers
Senior Product Designer • Bayer, Climate.com
Enabling farmers to collect and analyze billions of data from their fields to help make better, more informed decisions that can also improve harvests.
👉 password for the case studies available upon request.
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Predictive Seed Recommendations
Pushing the Limits of Technology to Streamline Planting and Increase Yield
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Data Mule for Large Farming Operations
Enabling Farmers to Collect Field Data Through P2P Wireless Connections
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Advanced Seed Prescriptions
Using Historical Field Data to Help Farmers Optimize Seed Investment
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Prototyping for the Internet of the Fields
Innovation and Rapid Prototyping at Bayer Digital Farming System
UX Research
+ Lean Validation
I moved from Rio de Janeiro to San Francisco, for an MBA in Design Strategy at California College of the Arts. A program grounded in Design Research and Lean Validation.
While in the program, under an international student visa, I had the opportunity to work with many Bay Area startups, providing creative, strategic, and user experience recommendations.
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LaunchPad Central
Launchpad Central, a company rooted in Steve Blank’s (co-founder) Lean methods for rapid iteration and growth to bring a product to market.
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Bay Area Bike Share
What experiences do customers want when riding a Bay Area Bike Share?
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GreenLid Organic Food
Improving health food company customer experience, while at the same time scaling the business.
Creative
Direction
Co-Founder and Creative Director at Estúdio Berinjela, a Multimedia Design Studio in Brazil, specializing in web design, interaction, motion, and graphics.
I leveraged the studio’s creative vision, and build partnerships with companies like Coca-Cola, Red Bull, and others.